What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley
Being a small business means we provide a more unique and tailored service because customers are dealing directly with us . There are no layers
Judith talks about her experience with CRM “When I ran my nail bar, I used to write down my client bookings in a daily planner, which
We all hear of the horror stories about start-ups. But these fear mongers are lacking detail and perspective. According to the Office for National Statistics,
With roughly 3.5 billion searches per day, it can be difficult to capture all relevant search terms for your business through PPC. To make matters more difficult,
Browsers like Safari and Firefox already block third-party tracking cookies, and Google plans to phase out cookies by 2022. Apple have been a key voice
Do you have a proven sales and marketing system the regularly brings you new customers…..and keeps them? Are you tired of working for your own
Forget emoji. Clean your desktop of the GIFs. Memes are now the way to communicate. They’re spreading across theinternet as a fun way to engage
The newest feature within Google My Business allows local SEO practitioners to see recent reviews on their listings in a single place and check the
If you’ve struggled with copywriting (or even the thought of it), check this out… I’ve been creating quite a bit of sales copy recently and
Dragging and dropping blocks into your post, improvements to your reusable blocks, migrating from HTTP to HTTPS with the click of a button, and lots
Hubspot have provided some really useful data regarding online shopping. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get
There are a number of things you want to accomplish when you design a logo for your brand. You want it to be: Unique, especially
Useful tip from our friends at Search Engine Journal ! Apologies for the American examples but I didn’t want anything lost in translation. Let’s say
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content
According to marketers, not even close. Blogs continue to be extremely valuable for lead generation, brand awareness, and SEO. And they’re still popular among consumers.
Want a better work-life balance?Looking for better control over your business?Got a goal to grow your practice this year?Don’t know how to use your time
Writing case-studies for all your client projects is a bit of a tick-boxing exercise and agencies often miss a trick here. Written well, case-studies can
With over 20 years of experience, mostly in senior roles, I have seen first-hand how sales & marketing has changed over time. Sales & marketing
Everyone knows that if you drive a vehicle on a public road, you need to be insured and other insurances, like home and contents, are
If you were on a busy street, and someone shouted your name, you’d turn around instantly, right? They’d have your attention straight away. It’s exactly
Now these are going to seem obvious but are you truly prepared ? The UK’s transition period with the EU is over The Brexit transition
Happy New Year , yeah right ! So now we have got away from January and the new year new you platitudes if your anything
Have you tried to build a list, but the results were… less than stellar? No surprise. While the technology to build a list has gotten
It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost
I am sure you know from experience both B2B and B2C that so many people who are in business are not really businesspeople. By that
With facebook battling with Apple many people are looking at alternatives the most logical being Google. But are Google Ads worth it ? About 50% of
What promotion emails are and when to use them. Considerations to make before writing your promotion email. Tips and best practices for crafting your email.
Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need
As a small business owner, your goal for advertising and marketing is probably to get more customers – or at least to get in front
Every week I have online video calls to catch-up with clients and teams. Sometimes it feels like certain people dominate the conversation and others don’t
Social media is another free way to get the word out about your small business. The most popular business accounts are Facebook, Instagram, LinkedIn, and
For local businesses, the community is a critical component of their success. Retailers and restaurants understand this implicitly, of course, and even those businesses focused more
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old
Business partner’s Katie and Lucy Snell were recently invited onto The Fuel Podcast hosted by Keith Smith to discuss whether or not creative agencies should be pausing
1. It has a clear objective. Facebook advertising is an excellent tactic to use in your marketing strategy, but it isn’t as simple as paying
Have you ever wondered how websites get themselves to the first page of Google? Well, it takes a lot of effort, time and adaptation. Websites
Creating a website can be a lot of work. Especially for entrepreneurs – people whose work transforms lives and the world – getting the language just right
Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn?t work in 2020. If you?re planning a new
During my times within executive coaching I have some reoccurring questions I thought I would provide a FAQ : Q: I’ve now been out of
Marketing has changed drastically over the years. What worked before as aggressive selling is now frowned upon because the world’s social etiquette has also changed.
Is your small business struggling to make enough profit to pay the bills? Living payment to payment can be quite frustrating. Perhaps you started a
Can we fully rely on automated strategies and pretty much “launch and forget” a PPC account or do we need some online advertising tips? Can
Within online digital marketing Niche is a really thorny issue and one I fall foul of myself but at the end of the day there
When searching for a business on Google you may have noticed the small profile on the right that appears; that is Google My Business. Below the profile
As part of your marketing strategy your logo is fundamental. If all you’re hoping to do with your logo is stand out, your designer’s job
In case you hadn?t heard, SEO is a marketing strategy that is necessary for your business to be found online and can help attract more
Do you have a powerful and visible personal brand ? If not you are putting yourself at a disadvantage in almost every aspect of your
I love the TV programme “MythBusters” – Its great to think someone else has worked their backside off to prove that particular “facts” we believe
Continuing on from last weeks list of Social Media Mistakes I give you 6 -10. Enjoy ! Whether you’re starting a new business or optimising
GoDaddy and I have a bit of a hit and miss relationship but credit where it is due this top 10 list of social Media
Whilst doing some research on the sales plan and selling skills I read a fascinating post by Andrew Gazdeck . In 2009, Andrew founded and
As business development consultant I am constantly reviewing ways to achieving growth for your business. This time we look at facebook 1) Use Facebook
sales strategy plan – Is it time to draw up a new ? (get it). With so much disruption to business, taking a fresh look
It?s far easier to sell to existing customers than win new ones, but many online stores spend most of their marketing dollars on the latter.
It’s Simpler Than You Think! SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results
In my sales coaching and business consultancy one of my first questions tends to be around CRM. Having a decent CRM software system is the
3 tips for when you’re prospect asks for a better (lower) price….. If you’ve done your qualification process right, why would a vendor go to
A blog is a series of topical entries on a website page written by a company or author. Their evolution is in full force, driving
You?ve just launched an advertising campaign or published a piece of content, and you want to see how it?s doing. You open up your analytics
You may have heard rumblings about a recent update that wreaked havoc on a lot of ?your money or your life? sites ? the ones that talk
Following on from yesterdays business strategy post on the justification for creating a sales business plan today we look at the contents: Executive Summary The
Writing a business plan may seem like a struggle to a new business, after all, it can be seen as an administrative burden. Over the
The pandemic has thrown businesses and workers into a state of uncertainty, and annual marketing plans out the window.? While you should be prioritizing communication
A startup coach can ensure your business has the best chance of success and help you grow as an entrepreneur. Taking a startup coach on
The struggle is real. You sit down to start a simple 1,000 words and you feel writer’s block creeping in. It can feel impossible to
Social media can be an overwhelming place ? even for the experts. Which networks should they use, what should they write, how frequently should they
Search engine optimisation, or SEO, can make a huge difference to your business. But how does SEO help your business, and how does SEO play
If you want to rank on page 1 of Google it is easy. Simply buy a range of backlinks and you will be there. And
Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it?s crucial that
Everyone could use some inspiration when it comes to driving more clicks to their site. These digitalmarketing ideas come at little or no cost… 1.
Online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty
Because you are already good and recognise that it?s going to take that bit extra to become Outstanding!? In the same way that top sportsmen
In the age of social media?s limitless reach, you may question whether or not you should invest in email-marketing services. Email marketing strategies are lucrative
Many entrepreneurs have amazing and highly profitable businesses. However, that doesn?t necessarily translate into a business that can be sold to someone else. For example,
Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then chart a
Inspiration. That magic dust that suddenly pushes you to create something beautiful. That wonderful stroke of genius that makes that imaginary light bulb pop out
Kendra Martin CEO and founder of Craft Lab Co., a company that offers creative wellness experiences designed to stimulate the five human senses of sight,
: The J-curve Business Model! Just frickin’ avoid this at all costs…seriously. I’ve been there and have the scars and disabilities now as a result
Just pop in your name and email, Ill get the guide over to you
As a bonus , if you would like a free review of your website give me your company url and Ill send you an audit report.