It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.2021 promises to be challenging as well, but we
I am sure you know from experience both B2B and B2C that so many people who are in business are not really businesspeople. By that I mean they have no idea of the basic principles of running a successful business.
With facebook battling with Apple many people are looking at alternatives the most logical being Google. But are Google Ads worth it ? About 50% of small businesses are already using forms of pay-per-click (PPC) advertising like Google Ads. With Google advertising,
What promotion emails are and when to use them. Considerations to make before writing your promotion email. Tips and best practices for crafting your email. Promotional email examples you can use as inspiration for your own. What are promotion emails?
Despite how many PowerPoint presentations I’ve given in my life, I’ve always struggled with understanding the best practices for creating them. I know they need to look nice, but figuring out how to make them aesthetically pleasing and informative is
As a small business owner, your goal for advertising and marketing is probably to get more customers – or at least to get in front of them so when it comes time to buy or make an appointment, your business
Every week I have online video calls to catch-up with clients and teams. Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up. These types of communication issues via remote conversations are actually normal.
Social media is another free way to get the word out about your small business. The most popular business accounts are Facebook, Instagram, LinkedIn, and Twitter, but make sure to consider using other sites that might be specific to your
For local businesses, the community is a critical component of their success. Retailers and restaurants understand this implicitly, of course, and even those businesses focused more on the wider world still have a considerable attachment to the place or places in which
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or
Business partner’s Katie and Lucy Snell were recently invited onto The Fuel Podcast hosted by Keith Smith to discuss whether or not creative agencies should be pausing their new business activity in a crisis and what the new normal of sales looks like.
1. It has a clear objective. Facebook advertising is an excellent tactic to use in your marketing strategy, but it isn’t as simple as paying Facebook and expecting customers and revenue in return. Instead, you must craft a clear ad
Have you ever wondered how websites get themselves to the first page of Google? Well, it takes a lot of effort, time and adaptation. Websites like Google have a very complex algorithm that ranks it’s web pages. This is essentially
Creating a website can be a lot of work. Especially for entrepreneurs – people whose work transforms lives and the world – getting the language just right so it expresses the essence of the work can feel like a monumental task. Too
Years ago, websites were designed, built and then optimised for search but this divided approach simply doesn?t work in 2020. If you?re planning a new website launch, it is vital that you get SEO advice right so you are thinking
During my times within executive coaching I have some reoccurring questions I thought I would provide a FAQ : Q: I’ve now been out of steady work for over two years. A few of my friends and family keep telling
Marketing has changed drastically over the years. What worked before as aggressive selling is now frowned upon because the world’s social etiquette has also changed. Buyers tend to get turned off when a company or salesperson approaches them with an
Is your small business struggling to make enough profit to pay the bills? Living payment to payment can be quite frustrating. Perhaps you started a small business so you could pursue your dream while earning money at the same time.
Can we fully rely on automated strategies and pretty much “launch and forget” a PPC account or do we need some online advertising tips? Can we really put trust in Google Ads’ “smart” campaigns and their “machine learning” bidding strategies
Within online digital marketing Niche is a really thorny issue and one I fall foul of myself but at the end of the day there are many good reasons to work out your niche. Here are my reasons you need to be
When searching for a business on Google you may have noticed the small profile on the right that appears; that is Google My Business. Below the profile image and map pin, the profile displays buttons for taking users directly to the website
As part of your marketing strategy your logo is fundamental. If all you’re hoping to do with your logo is stand out, your designer’s job is blissfully simple. Doing something outrageous graphically will make you stand out; creating something painfully
In case you hadn?t heard, SEO is a marketing strategy that is necessary for your business to be found online and can help attract more visitors to your website. In many cases, your organic traffic, meaning all the traffic that
Do you have a powerful and visible personal brand ? If not you are putting yourself at a disadvantage in almost every aspect of your professional marketing and personal life. Personal branding has become a requirement for anyone looking to
I love the TV programme “MythBusters” – Its great to think someone else has worked their backside off to prove that particular “facts” we believe are “confirmed” or “Busted”. So I have used this concept to help with your email
Continuing on from last weeks list of Social Media Mistakes I give you 6 -10. Enjoy ! Whether you’re starting a new business or optimising your current social strategy, you can sidestep these common blunders with a little knowledge and
GoDaddy and I have a bit of a hit and miss relationship but credit where it is due this top 10 list of social Media Mistakes does make sense.? Whether you?re starting a new business or optimising your current social
Whilst doing some research on the sales plan and selling skills I read a fascinating post by Andrew Gazdeck . In 2009, Andrew founded and bootstrapped Bizness Apps into a global enterprise all while he was a senior in college.
As business development consultant I am constantly reviewing ways to achieving growth for your business. This time we look at facebook 1) Use Facebook Advertising to Grow business Facebook Ads can be used in multiple ways.You can choose your
sales strategy plan – Is it time to draw up a new ? (get it). With so much disruption to business, taking a fresh look at your product or service packaging, pricing and payment terms is a useful exercise. Carefully
It?s far easier to sell to existing customers than win new ones, but many online stores spend most of their marketing dollars on the latter. To increase revenue quickly, the best strategy is to inspire deeper customer loyalty in the
It’s Simpler Than You Think! SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google? displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number
In my sales coaching and business consultancy one of my first questions tends to be around CRM. Having a decent CRM software system is the key to help maintain high quality relationships with your customer base. The biggest concern for
3 tips for when you’re prospect asks for a better (lower) price….. If you’ve done your qualification process right, why would a vendor go to all this trouble (calls, meetings, emails, discussion) and then not do a deal with you?
A blog is a series of topical entries on a website page written by a company or author. Their evolution is in full force, driving blogging to the next level with vlogs and podcasts too so in the current age
You?ve just launched an advertising campaign or published a piece of content, and you want to see how it?s doing. You open up your analytics dashboard and see two words pop up over and over: ?impressions? and ?reach.? You?re sure
You may have heard rumblings about a recent update that wreaked havoc on a lot of ?your money or your life? sites ? the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
Following on from yesterdays business strategy post on the justification for creating a sales business plan today we look at the contents: Executive Summary The Executive Summary is the very overview of your business, it should give the reader a
Writing a business plan may seem like a struggle to a new business, after all, it can be seen as an administrative burden. Over the next week or so I will give you a few ideas as to why and
The pandemic has thrown businesses and workers into a state of uncertainty, and annual marketing plans out the window.? While you should be prioritizing communication over marketing right now, it?s important that marketing professionals consider how they can help lead
A startup coach can ensure your business has the best chance of success and help you grow as an entrepreneur. Taking a startup coach on for a new business may seem a bit daunting, after all ? we are talking
The struggle is real. You sit down to start a simple 1,000 words and you feel writer’s block creeping in. It can feel impossible to get through and everyone has 36 suggestions about how to get past writer’s block. Then
Social media can be an overwhelming place ? even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions
Search engine optimisation, or SEO, can make a huge difference to your business. But how does SEO help your business, and how does SEO play a role in helping your business grow online? What is SEO? SEO is optimising your site for
If you want to rank on page 1 of Google it is easy. Simply buy a range of backlinks and you will be there. And many do this. That, of course, goes against Google’s terms of service. And the name
Trying to improve brand consistency? Looking for ways to create a great brand identity? When marketing and building a business or brand, it?s crucial that you have a clear, concise and consistent message. If you send too many conflicting signals to
Everyone could use some inspiration when it comes to driving more clicks to their site. These digitalmarketing ideas come at little or no cost… 1. Create Viral content using Jonah Bergers STEPPS formula (Google it). 2. Go to Hashtagify and
Online marketing or Internet advertising, the potential for success is huge. There are many strategies to learn and, while that in itself can prove to be pretty intimidating for a lot of people. So, in case you?re feeling a bit overwhelmed, we
Because you are already good and recognise that it?s going to take that bit extra to become Outstanding!? In the same way that top sportsmen and women will always seek out the top coaches in their field, you too need
In the age of social media?s limitless reach, you may question whether or not you should invest in email-marketing services. Email marketing strategies are lucrative for small businesses, and the investment has a reasonable chance of paying off. According to
Many entrepreneurs have amazing and highly profitable businesses. However, that doesn?t necessarily translate into a business that can be sold to someone else. For example, a consultant that works alone has nothing to sell. In this case, ?their expertise? is
Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then chart a plan to reach these goals successfully. Having tangible goals can make a business thrive. It?s
Inspiration. That magic dust that suddenly pushes you to create something beautiful. That wonderful stroke of genius that makes that imaginary light bulb pop out over your head. With information and creative output now being freely and easily shared around
Below are some things you can claim for. Just to reiterate, we assume you’re using cash basis accounting, and the rules for traditional accounting can be slightly different. Remember that you can also use simplified expenses. These are flat rates
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