fbpx

sales team training : Sales Strategy and CRM

Know your numbers , Know your Clients !

Small Business Coaching

Working with an experienced small business coach can be a game changer when you are starting or growing your business.  When you work with us you also become a member of our Library, a small business training and professional development resource available online, anytime, you will have additional support at your fingertips.  #NoExcuses!

Do you feel you don’t have the time or resources to commit right now?

No problem.
Your competitors do.
And they’re winning YOUR clients.

 We work with many clients who want to increase their profits, sales, customers and work-life balance. Maybe you simply want one-on-one sessions to sort out everything that is flinging itself around in your mind as we work together to put together the action steps that make the best use of your time and resources!  You may even be an executive who is transitioning out of the employee world and want to explore whether or not entrepreneurship might be for you, but you’re not sure what entrepreneurship even looks like!  In these situations and many more, you are an ideal candidate for one-on-one coaching.

For growing companies, we typically coach for four 30-minute sessions per month, with a minimum three-month commitment .  We believe that new patterns of thinking, exploring possibilities and finding your true passion take time.  If you want to do something overnight, you are investigating the wrong company.  There are other companies that claim to help you discover success overnight, but not us.  Sometimes we actually do this, but it is the exception, not the rule.

Customer Relationship Management (CRM)

CRM or Customer Relationship Management is a system that aims to improve the relationship with existing customers, find new prospective customers, and win back former customers. This system can be brought into effect with software that facilitates collecting, organising, and managing customer information.

CRMs are no longer just for large-scale organisations with huge databases of customers, but are advantageous to even small and medium sized organisations. Designed to streamline your processes, a CRM can be one of the most powerful management tools in your arsenal. Here’s how CRM benefits can renew and expand your business!

 

#1. Improve Customer Satisfaction 

One of the prime benefits of using a CRM is improving customer satisfaction. By using this strategy, all dealings involving servicing, marketing, and selling your products and services to your customers can be conducted in an organised and systematic way. You can also provide better service to customers through improved understanding of their issues. For instance, if you need to resolve an issue for a customer, your representatives will be able to retrieve all activity concerning that customer, including past purchases, preferences, and anything else that might help in finding a solution quickly. In this way, you can receive continuous feedback from your customers regarding your products and services. 

#2. Improve Customer Retention (and Revenue)

By using a CRM strategy for your business, you will be able to improve your customer retention rates – which often translates into increased revenue for your organisation. According to Harvard Business Review, a 5% reduction in your customer defection rate can increase your profits anywhere from 25% – 85%.  As far as CRM benefits go, this is a golden one. By using the data collected, your team can proactively address at-risk accounts as well as reach out to satisfied customers at the right moment, to encourage repeat purchases.

#3. Better Internal Communication 

Following a CRM strategy helps in building up better communication within the company. Sharing customer data between different departments will enable you to work as a team and help optimise the customer experience—one of several major benefits of CRM. Each employee will also be able to answer customer questions on what is going on with their product or service. By functioning as a well-informed team, will help increase the company’s efficiency overall and offer a better service to customers.

 

#4.Optimise Your Marketing 

Another important CRM benefit? It allows you to have a more targeted and cost-efficient marketing program. By understanding your customer needs and behavior, you will be able to identify the correct time to promote your product. A CRM will also help you segment your customers and give you insight into which are the more profitable customer groups. By using this information, you can set up relevant promotions for your groups and execute them at the right time. By optimising your marketing resources in this manner, you give yourself the best possible chance of increasing your revenue.  

#5.Gain Valuable Insights 

How well is your organisation really doing? As a CRM stores all the information in one centralised place, this makes it a lot easier to analyse your performance as a whole. By pinpointing important information such as revenue generated, leads, as well as results of your marketing campaigns, you’ll be able to easily generate reports. Better reporting data means you will be able to make effective business decisions and improve revenue in the long run. 

Maximise Your Business Performance

A CRM system aligned to a mature sales strategy and process can help maximise your business performance by increasing your up-sell and cross-sell opportunities. Up-selling is where you offer customers an upgrade or premium products that are related to their purchase. Cross-selling is where you offer complementary products that fall into the same category of their purchase. Both these sales strategies can be easily conducted  as you will have an understanding about their wants, needs and patterns of purchase. Having this information in a central database means that when an opportunity arises, your sales team can promote as required.

As you can see, there are a myriad of benefits that will improve whatever size business you have.Click below to learn more about Coaching we can offer your organisation.

image GMB - Dion

Subscribe for help and advice on Marketing, starting with this free guide 

Unsubscribe at any time.