Social Media in Your Business
Social media is a collective term for websites and applications which focus on communication, community-based input, interaction, content-sharing and collaboration. Different types of social media are normally dedicated to forums microblogging, social networking, social bookmarking, social curation, and wikis.
Many businesses will use social media as a way to market and promote their products. In addition, business to consumer (B2C) websites include social components, such as comment fields for users. Other tools have been created to aid in tracking the number of mentions and brand perception.
Social media has become larger and more accessible thanks to access to mobile applications, with some examples of social media including Twitter, Facebook, LinkedIn.
Growing your business using social media
With roughly 42% of the population regularly using social media, ignoring social media as part of your digital marketing mix seems crazy.
Social media marketing references the use of social media platforms like Facebook, Instagram, Twitter and more, to reach your business goals. Whether your goal is to grow awareness of your brand within a niche sector or to drive large quantities of sales in a mainstream industry, there is more than likely a place in the social media sphere for you.
Love it or hate it, social media is one of the fastest growing cultural pillars (if not the largest) and it’s often the first place people go when creating and sharing content, sourcing news and so much more. Thanks to its influx into society, it’s now flourishing with brands all shouting to grab your attention and become the best.
How to cut through the noise on social?
Social media can solve a number of business problems, from launching your product and generating brand awareness, to generating quality leads or purely driving sales. As an expert social media agency, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
There are two main focuses within social media that we deal with; easiest put into organic social and paid social. Organic social refers to all non-paid for activity on your social media channels; essentially everything that you see when you visit a brand’s profile – from managing channels to communities. Paid social is what it says on the tin – paid for social media advertising activity. Both are as integral as each other when it comes to developing a strong social media strategy, whatever your objective may be, and whatever industry you do business within.
We also offer insight services like social listening insights and social media strategies, and reporting.
Which channels do we work with?
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Still the king of social media as we know it, Facebook’s usership is truly a global network, with over 2.38 billion monthly active users. Despite everyone saying that Facebook is only used by your Mum & Dad, the platform’s largest usership is still populated by a whopping 44% of 18-34 year olds in the UK, making it a prime channel for your business.
Truly the millennial channel, with a dash of aspiration and a growing helping of meme culture! 64% of 18-29 year olds are active on the channel, with a pretty much equal split between male and females and get this, over 80% of users actively visit business profiles every day, so don’t miss out on the opportunity!
Twitter’s been through dramatic amounts of change over the years, from 140 characters to 280, to housing rants from the President of the United States – we’ve seen it all! As a channel for businesses, it’s still the perfect place for viral content and keeping up with the latest trends.
The world’s second largest social media channel (as well as search engine), and the second largest search engine! YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. We can help you craft ideas and strategies to create consumer facing content that’s genuine and engaging.
Business doesn’t have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of businesses who want to find better ways to connect with the audience that matter to them. Whether you’re looking to drive website traffic or generate leads, we’ll make sure your message is put in front of the right people.