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WHAT IS SEO?

It’s Simpler Than You Think!

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google? displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google? so long as other web pages link to them.

SEO Aberdeen

Make Your Site Appear in Google?

Great Content encourages people to link to your pages and shows Google? your pages are interesting and authoritative. This leads to search engine success because Google? wants to show interesting and authoritative pages in its search results. It’s that simple!

How Does Google? Rank Pages?

Google? promotes authority pages to the top of its rankings so it’s your job to create pages that become authority pages. This involves writing content people find useful because useful content is shared in blogs, twitter feeds etc., and over time Google? picks up on these authority signals. This virtuous circle creates strong and sustainable Google? rankings.

A Simple 1-2-3 Guide to Getting Better Search Results

  • Write fantastic, useful content that uses words and phrases used by people who search for your products and services.
  • Make it easy for people to share and link to it.
  • Keep doing it!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects, it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them but why!

How Do I Get Links?

Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

In simple language, if you have something worth linking to you might secure links worth having. Great sites don’t link to poor quality content, why would they?

In Summary

Do your homework and understand what kind of content your potential customers are looking for. Create a great site, create content people need and make it easy for them to share it. Do this and you’ll start to see your website traffic increase.

One last thing, if your website’s not performing and you need some help, why not book a FREE 20 minute chat to find out why. It’s a 100% FREE no-obligation offer to chat with one of our experts.

SEO – Frequently Asked Questions

What is SEO and how it works?

SEO is fundamentally about making sure your website provides information people need. For most businesses, this means information about the problems they solve.

It’s a process of understanding your customers’ problems and the search terms they use when looking for solutions online. Once that’s established, SEO becomes about employing proven methods for presenting that information in a way that helps it appear higher in the search engine results pages or SERPs.

It’s not about merely providing information on the products and services you offer; it’s about understanding the problems your ideal customers need to solve.

Businesses who understand this and create useful content get the most search engine traffic, enquiries and sales online.

What SEO means?

SEO means Search Engine Optimisation. It’s the process of creating a website that helps people solve their problems by answering their questions.

Why is SEO important?

If your business wants to attract new customers from search engines, then SEO will be an essential aspect of your digital marketing strategy.

A well-executed SEO strategy will make sure your website gets found by the right people at the right time. It will create a steady stream of enquiries from your ideal customers, people trying to solve the problems your organisation solves.

What is SEO writing?

In simple terms, it means writing content that uses the words and phrases your ideal customers use when typing questions or queries into search engines.

The term SEO writing is quite misleading. A better description of SEO writing would be content marketing or creating content that helps your ideal customers solve their problems.

What are the SEO tools?

Many software tools can help you execute SEO more effectively. For example, Google’s page speed tool can help you improve the speed of your website, a ranking factor, and their Structured Data tool can help ensure their search engine can better understand your content.

Commercial tools such as SEMRush can help you analyse your competitors’ websites and find valuable search terms to use in your content.

How can I do SEO for free?

If you have the time or if you can’t afford to hire a digital marketing expert, you can learn SEO for free using one of the many excellent online resources. Our favourite is the SEO guide at Moz.

How much does SEO cost?

The cost of SEO depends on the nature of your business and the market in which you operate. If, for example, you only sell locally and don’t have much competition, securing the number 1 spot for a specific search term will be simple.

If you’re operating in a global market, trying to rank for competitive search terms, your digital marketing and SEO budget will need to be much more significant.

Does SEO really matter?

SEO matters if your business strategy depends on attracting potential customers online. It’s not the only aspect you need to consider, PPC and social media being two others, but if you want people searching in Google to find your business, SEO matters.

How long does SEO take to work?

A well thought out digital marketing strategy, including SEO, is likely to take 6 to 9 months to start working effectively.

There are exceptions. For example, if your website is good but needs some SEO improvements, you may see results much quicker. Conversely, if your website is new and you are operating in a competitive market, it may take much longer to secure enquiries as a result of one of your web pages appearing in a Google search result.

How can I learn SEO?

You can learn SEO using one of the many excellent SEO training tutorials available online. Our favourite is the one provided by Moz.

What are the benefits of SEO?

An effective SEO strategy that makes sure your ideal customers find your website will create a steady stream of enquiries.

If you handle these enquiries correctly, this will, in turn, generate revenue for your business. So the main benefit of SEO can be business growth.

How often should SEO be done?

SEO is a continual process of making sure your website’s content answers the questions your ideal customers are asking. Therefore, SEO should not be seen as a one-off task but as part of your week to week business activity.

How effective is SEO?

Well executed SEO can be a very effective way of growing your business by making sure your ideal customers find your website in search results.

The overall effectiveness depends on having a good strategy, along with excellent execution.

What are the basics of SEO?

The basics of SEO involve developing an understanding of your ideal customers. This information is used to create the content that provides the answers they are looking for when they search online.

How often should you blog for SEO?

The more often you can create compelling content designed to attract your ideal customers, the better. This doesn’t mean creating short, low-quality blog posts; it means creating the sort of content people will enjoy reading and find useful.

How do you write a good blog?

The purpose of a blog is to educate and help readers. Therefore, if you want to write a good blog, make sure you understand the questions people are asking and then provide a well researched and well-written answer in your blog post.

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